The digital diamond experience for one and all
Over the last few years, the number of mobile applications has risen significantly. There are a number of apps for everything for the convenience of consumers; food, commute, accommodation, banking and much more. The digital diamond experience is something along the same lines.
However, things in the diamond industry are quite different. There are various challenges that consumers face while purchasing diamond jewellery. The two major pain points being the pricing and the authenticity of the stone. Divine Solitaires confronts and addresses them, bringing transparency to the process of purchasing diamonds. This also empowers the consumer to make an informed decision.
What is the digital diamond experience?
Divine Solitaires, India’s first solitaire brand, introduced the Divine Solitaires mobile application in 2018 for a complete digital solitaire experience. This app is a breakthrough because it provides consumers with the ease of tracking the journey and price of their diamonds. One can also access a quality guarantee certificate and one-year free insurance on the diamond.
This application is essentially a diamond tracking application. In simpler words, it contains many details of a Divine Solitaires diamond, right from its journey from the mine where it was obtained to the final polished product that either becomes a part of a jewel or is sold as a loose stone. With a simple and user-friendly interface, it also lets one track the current and past prices of solitaires on the basis of its value.
Apart from tracking the diamond’s journey, one can also access a quality guarantee 123 parameter Divine Solitaires certificate. And also an international grading certificate by GIA.
Tracking your diamond
The price of a diamond depends upon its value, which depends on the carat, cut, clarity and the colour of the stone. These parameters are often interrelated and can influence its pricing, albeit partially.
The average consumer, with little knowledge of precious stones, can easily be misled into paying a heavy price for a poor quality diamond. The digital experience lets one customise the characteristics of the diamond and find its current price. This price can also be compared to past prices from 12 years ago.
A diamond’s journey says whether it has come from a mine or a lab. With the help of a diamond’s Unique Identification Code (UID), it addresses the doubts a consumer has about the authenticity of the stone. That includes the mine where the rough came from, the planned model and the final product.
Think of the time our grandmothers spent when they wanted to buy diamond jewellery. No phones, internet or home-delivery services. …