The diamond journey and how it builds consumer confidence
For the modern consumer, just buying and wearing diamond jewellery isn’t enough. There has to be more to solitaires than just its beauty. We tend to feel more connected with someone or something we know more about. The same goes for our diamonds. This precious rock is valuable because we attach a lot of emotions with it. That is why it is an important part of engagements, weddings, anniversaries and so on. This is where we understand the importance of the diamond journey.
What does the diamond journey mean?
Every natural diamond has its origin in the depths of the Earth. A natural phenomenon like a volcanic eruption brings the rock closer to the Earth’s surface. From there, it is brought out through mining. Further on, it is cut and polished into a beautiful, sparkling solitaire.
It is this story that gives every diamond its authenticity. When you buy a diamond, this journey plays a role in bringing you closer to it. You’ll know which mine the diamond came from, its original weight as well as the cutting and polishing process.
The authenticity of a diamond lies in its journey. If you can track your diamond’s journey, it signifies more transparency. Hence tracing its source plays an important role in creating consumer confidence. A diamond that is sourced under the Kimberley Process Certification Scheme is conflict-free. Divine Solitaires ensures that each of its diamonds undergo responsible sourcing.
How does this help the consumer?
In today’s age, consumers prefer to research anything they buy. And this holds for solitaire and diamond jewellery too. The Divine Solitaires digital experience makes it easy for you to know the story of your diamond with an easy click.
Each diamond has its own UID (Unique Identification code) through which you can digitally access its story. You can also check the unique Hearts & Arrows pattern of your diamond as well as the loupe image.
All diamonds from Divine Solitaires come with the brand’s own 123-quality guarantee certificate. The brand also provides a diamond certificate from an international laboratory if the stone weighs 0.30 carat or more.
To track your diamond’s journey, the quality guarantee certificate is an important document. It is not only proof of the diamond’s provenance but also its legitimacy. After the purchase of the stone, you can access the certificate anytime and anywhere through the brand’s digital platform.
Furthermore, this journey does not end once you purchase your diamond. You can continue tracking the pricing, past as well as the current one, as long as you own it. This feature helps you track the changing diamond price trends.
The diamond industry has a long way to go as far as price transparency is concerned. So much so that …