Investing in gold and real estate has always been quite popular. This is not just the case in India but also in many other countries. When someone tells you that they would like to invest in diamonds, what would you tell them? If they’re close to you, maybe you’d try to talk them out of it. Mainly because we don’t know much about the asset value of diamonds.

Do diamonds really have an asset value? 

One might think that the asset value of diamonds should not be a major concern for diamond lovers. After all, who cares about the money as long as you and the special people in your life are happy? Sounds about right but diamonds become even more special when they are worth investing in. As an investment asset, it becomes even more attractive.

Look at it this way, you must have spent months saving up on your earnings to buy a diamond ring. Won’t it become more special if its value increases with every passing month? Diamond prices fluctuate quite a bit and if the market is favourable, then they follow an upward trend.

The only problem is that we do not know how to follow these trends. For one, we are not even aware of the changes in the diamond prices. Your diamond jeweller could give you a figure that will always be short of being accurate. That is because the diamond industry lacks stability in terms of pricing.

How will you know?

This, in turn, raises questions on the asset value of diamonds. What you actually need is a trusted diamond jeweller who will offer you transparency when it comes to diamonds. Moreover, it’s essential to have the right tools for you to independently know diamond pricing real-time as well as its value.

A transparent price list

Reliable diamond brands always follow diamond pricing that comes from studying industry trends, demand, supply and other factors. Divine Solitaires has its own Nationwide Standard and Transparent Price List that documents the prices of all its diamonds. Each month it reflects the change in the pricing, not only in the list but across all the brand’s stores.

A diamond price index

It is not enough to know about the changes in diamond pricing. It could be enough to help you understand how to choose your diamond or diamond jewellery. But to understand the trends, you need something similar to the gold Sensex. And here is where the Solitaire Price Index helps. It is the average of the prices of all diamonds in the brand’s price list.

Each month, you can see the current month’s average pricing and also check the monthly and yearly trend. As per the tastes of the modern diamond consumer, the precious stone is generally on an upward trend.

The true asset value of diamonds

If your diamond jeweller has assured you of the diamond’s resale value, then you’re in safe hands. Now the only thing you need to do is to check and compare the value of your Divine Solitaires diamond from time to time.

The brand’s digital platform enables consumers to check the current value of the diamond. One can also compare the current pricing with past prices from up to 12 years ago.

The next time you purchase a diamond, you won’t just be well-informed but will also be making a legitimate investment.