The diamond journey at every step of the way!
The diamond journey is perhaps one of the best ways to know more about your solitaire. Even before you buy it, you might want to know where it has come from. For consumers like us, it helps us connect better to the diamond which means more to us than just an expensive rock.
If you gift it to your near and dear ones, you are forming a lifetime connection with them. A solitaire engagement ring, for example, means so much to the one who receives it. It embodies commitment, companionship, love and much more.
When a diamond is so important for you, why should you not know it better? And apart from its romantic significance, there is another reason to understand the diamond journey. For one, the diamond journey starts from the mine and continues as long as it exists. So, it’s not exactly a short tale about just getting a diamond and gifting it to someone.
Does the diamond journey prove its authenticity?
The modern consumer is smart and well-informed, not only while making a purchase but also while gathering data. We are brand-conscious but at the same time, we would love to know how these brands create their designs. Because we know that at some level human labour and ethics are involved. What we get here is the real story. Which is what brands are supposed to give to their consumers – transparency in the process.
The same hasn’t happened with the diamond industry until recently. Conflict diamonds or blood diamonds would make their way into mainstream trade. And with no way to prove a diamond’s origin, these malpractices continued unchecked. Illegally sourced diamonds often include exploitation of the miners’ human rights. There is a lot more to blood diamonds than we can even imagine. They don’t just help rebel groups fund wars but sometimes also claim the lives of hardworking miners.
Are brands working towards more transparency?
Though this concept is still quite new, brands providing more transparency about the diamond journey is becoming relevant now. And though it is a quite tedious process, brands are doing it for consumers. The diamond’s provenance reveals more than what meets the eye. Not only do you understand if your diamond has been responsibly sourced but also know its origin.
It answers all the questions a consumer may have, regarding the value and the quality of the solitaire. And how does it work? It means documenting the diamond journey, every step of the way. And this is where accuracy plays an important role. Therefore, getting the facts right means everything. Right from its birth inside the Earth to its place in your jewellery box, it narrates the whole story.
Knowing the diamond journey helps a consumer get closer to the diamond even before they buy it. This also helps diamond jewellery brands build consumer confidence since the story is out for them to see and understand. With digitisation, this information is easily available to anyone who wants to know more before making an informed decision.
Think of the time our grandmothers spent when they wanted to buy diamond jewellery. No phones, internet or home-delivery services. …